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To combat this high turnover and grow a loyal employee base, cannabis business leaders today are establishing innovative HR strategies centered on a humanistic approach
By Peter Su
September 9, 2024
Creating a Compassionate Culture: The initial step toward cultivating a humanistic approach to HR is to have compassion and empathy with your staff. It’s important to be empathetic with your employees and take the time to understand their needs. Just as you would expect them to do when handling customer accounts or sales.
Brendan McKee, Co-Founder, CFO and COO of Silver Therapeutics, a privately owned and operated cannabis retailer and multi-state operator, went on record in an Authority Magazine interview to say it’s important to “prioritize listening to and supporting [your] team members, understanding that their satisfaction directly impacts customer care. You need to be empathetic and put yourself in other people’s shoes. It’s a lot easier to be kind, and it is much more effective when leading a company.”
This level of compassion has led the company to achieve a 90 percent-plus year-over-year retention rate as Brendan indicated in an interview with BudsFeed.
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