By Scott Stafford, The Berkshire Eagle
Published on Jan 10, 2020
WILLIAMSTOWN, Mass. — During its first nine months of business, the first retail pot shop in North County attracted more than 50,000 customers from all walks of life.
“People often ask us what types of people come into our shop and the answer is, everyone,” said Brendan McKee, Silver Therapeutics chief financial officer. “Grandparents to college students, all colors, shapes and sizes. Cannabis unifies all.”
Silver Therapeutics, which opened in April and remains the only retail pot shop in north of Pittsfield in Berkshire County, released some statistics about its sales this week that offer insight into its customer base. Additionally, the town has released information on the tax revenue the business has generated.
Since Silver Therapeutics opened there have been two other applicants seeking to open retail marijuana shops in Williamstown. One of them, Elev8 Cannabis, could open this year across Main Street from Silver Therapeutics, which is in the Colonial Plaza shopping center. The other would be located just south of the Vermont state line on Simonds Road, but that applicant is very early in the development process and likely won’t open for a year or more.
Silver Therapeutics has had customers from 62 different states/provinces in North America. The furthest locales were Alaska, British Columbia and Alberta, according to a statement released by the retailer. It turns out the very first customer to walk through the doors was a 70-year-old woman who bought a cannabis-infused chocolate bar.
Of the first 50,000 customers, close to 20,000 were from Massachusetts, 15,000 from New York, and 10,000 from Vermont. The oldest customer so far was a 95-year-old man from West Palm Beach, Fla. The average customer is around 40.
Silver Therapeutics’ figures show the top selling product is flower and pre-rolled joints, which comprise around 65 percent of its sales. The next biggest sellers are edibles and concentrates coming in second at about 12 percent each, depending on the month.